Grow your Business – Tips

Grow your business – Tips

Your business will grow only if you are customer centric.

We at Game Plan believe that effective marketing in today’s highly competitive market can only be assured by making the entire operations of an organization Customer Centric.

Development of the customer centric and marketing driven organization can be ensured by deploying a properly identified and carefully designed scientific approach which is personalized to your organization’s unique identity.

Game Plan Consulting Services, India

Helpline: 09899269265, New Delhi, India Office,email: info@game-plan.co.in

Courtesy: Jobnet Magazine

Posted under Business Tips

This post was written by admin on October 24, 2011

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Brand Positioning for your Product, Service, Company

Brand Positioning for your Product, Service, Company

Entreprenuership and Business development,Advice from Game Plan Consulting India

Creative Brand Positioning

Brand Positioning is crucial for your Business

In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Brand positioning is the “added value” or augmented elements that determine a brand’s positioning in the market place. Positioning is how a product appears in relation to other products in the market. A great factor that can very well affect consumers’ perceptions of your products, brand positioning can help make or break your product depending on the effectiveness of its execution.

Here are 5 Factors that affect brand positioning.

1. Brand Attributes – Identifying the attributes (also called dimensions) that define the product ‘space’

2.Consumer Expectations – Collecting information from a sample of customers about their perceptions of each product on the relevant attributes

3.  Competitor attributes -Defining the market in which the product or brand will compete (who the relevant buyers are)

4.  Price – Essentially, your brand’s price vs. the competitors’ price.

5.  Consumer perceptions – Determine the target market’s preferred combination of attributes

What most will agree on is that Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a company’s management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions.

From the CEO :  Game Plan Consulting Services, India

I would like to add a personal note to this : However logical or practical all this seems to anyone, when it comes to implementation, not only do we need the knowledge of experts, but also an instinct on  what will work in reality in our market, with our customers.And this is the difficult part, the risky prospect which you must account for when choosing anyone as a brand consultant for your business.

Also keep this in mind that every good marketing expert is, and has to be primarily very good in marketing himself/herself.

For any queries or free advice related to Brand positioning, please contact us.

Game Plan Consulting Services, India,Helpline: 09899269265, New Delhi, India Office,
email:info@game-plan.co.in

website:gameplan.co.in

For any queries or free advice related to Brand positioning, please contact us.

Courtesy: Jobnet Magazine

Posted under Business Tips

This post was written by admin on October 23, 2011

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Importance of Logo Design

Entreprenuership and Business development

Building business: Importance of Logo Design

You can well understand, how powerful a logo can be if you think about the golden M of McDonalds—the moment you see that, you know its’ them. Just think about the IBM logo or Yahoo or Nike, do you even take a moment to think, to whom does that logo belongs? Back home we have the iconic Tata and Godrej logo among others that shows how powerful impact a logo can create in the mind of your customers.

It is absolutely important for all businesses to realize the importance of having a custom designed logo. A professional logo design goes a long way to establish the identity and exude the attitude of the company. Now, when we say ‘custom logo design”, we must understand that it is not a child’s play, it is a specialist job and it is better if it is assigned to a professional logo designer. The corporate bodies need to appoint the specialist in the field to get it done.

A logo is not just a small graphics that is meant to appear in your business cards and letterheads. A logo, if done properly can leave a long and deep impression on your customers mind. They go a long way in depicting the image of your business.

A professionally designed custom logo can be very powerful in representing the company profile, the nature of job they do and the attitude of the company. It helps to build the identity of the company and distinguishes your service from your competitors in the industry.

The good news is, these days the corporate houses have started to realize the importance of establishing their brand and they are acknowledging the crucial role that a company logo plays in this process.

The sooner the business houses realize the importance of a professionally designed custom logo and stationery, the better it will be for them in the long run for the growth and development of their image and business.

Game Plan Consulting Services, India,Helpline: 09899269265, New Delhi, India Office,

email: info@game-plan.co.in

Courtesy: Jobnet Magazine

Posted under Business Tips

This post was written by admin on October 19, 2011

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BUSINESS OPPORTUNITIES IN BIOTECHNOLOGY

BUSINESS OPPORTUNITIES IN BIOTECHNOLOGY

The term biotechnology, a contraction of biological technology came into general use only in mid 1970s. The term is widely used to describe both biological engineering, which refers to design and manufacture of products like heart valves and artificial hips and biochemical engineering, which refers to chemical engineering process using biological substances or organisms. The Spinks Report defined biotechnology as the application of biological organisms, systems or processes to manufacturing and service industries. One of the most recent and widely quoted definitions of biotechnology is “the application of scientific and engineering principles to the processing of materials by biological agents to provide goods and services”.

The potential of biotechnology in industrial application is so vast that it will have a dramatic effect in most areas of our lives within the next decade and will influence changes in raw material use as well as patterns of labor, health, energy and food production. The efforts made so far by various research institutions (both private and public) in strengthening the R&D base in biotechnology are likely to generate new technologies offering immense scope for the development of biotech products and processes for daily use. The potential business opportunities in biotechnology and related areas include, among other things, products and processes related to human and animal health care, agriculture, bioprocess industries, biotech instruments and bio-informatics.

HEALTH CARE

The scope for health care products and processes through biotechnology include the production of vaccines, diagnostic kits, bioactive therapeutic proteins, blood products, antibiotics and targeted drug formulations. There is an unmet demand for not only human vaccines for various diseases but also vaccines for animal and poultry diseases. It is roughly estimated that market to the tune of Rs 500 million can be expected for the vaccines alone during the next few years. Most of the vaccines are currently manufactured based on our empirical understanding of the immunogenecity of the antigens. Some viral vaccines are being produce in well-defined cell-lines e.g. polio, rabies, measles etc. Our knowledge of the production of various synthetic peptides through r-DNA technology is gaining momentum, which can be used to develop vaccines against several diseases.

The market for simple, easy to use, inexpensive diagnostic kits for detection of diseases as well as pathological measurements assumes significance in the wake of modernization of our healthcare system and the demand for personal monitoring. The estimated number of kits required to cover the test facilities for some of the common diseases is in the range of 1500 to 2000 lakhs per annum. The growth potential in this area are very high as there are a number of R&D institutions engaged in development of technologies and there is a large market for these products.

AGRICULTURE

Today, plant tissue culture is extensively used to produce disease free, high yielding plantlets of commercially important plants in large quantity to meet the huge demand from the farmers. It is also being used for the cultivation of flowers, ornamental plants, orchards, fruits and vegetables. The emerging scenario in the demand for plantlets through tissue culture increases the scope for tissue culture units in different parts of the country.

Anther area of entrepreneurial opportunity in biotechnology is the production of biopesticides. The popularity of biopesticides has increased in recent years, as technologies available are modern and the production mechanisms have been streamlined. The economic effect of biopesticides has also been demonstrated in several agricultural practices.

BIO PROCESS INDUSTRIES

Biotechnology is increasingly being used in the distillery industries to improve the production capabilities. A transgenic microbe is being used in mining industry to prevent pollution. Another microbe has been patented in India, which could break down the oil slick into safe compounds. Environmental biotechnologies are also available in areas such as desulphurisation of gaseous fuels and emissions, recovery of hydrocarbons from oily sludge, production of biodegradable plastic from industrial waste, conversion of lingo cellulose subtracts to cellulose, liquid glucose and value added chemicals.

BIOTECH INSTRUMENTS

Recent developments in biotechnology have opened up large avenues for research and development directed towards identifying and exploiting microorganisms for commercial purposes. This has in turn opened up the need for production and marketing of biotech equipments. There is also demand for computer software to improve the sophistication level of these instruments.

BIOINFORMATICS

The post Information Technology economy has opened up business opportunities in bio-informatics. A number of large IT companies have already established their bioinformatics units. There are ample opportunities in India for data mining, gene annotation, and the development of software integration.

ADVANTAGE OF BIOTECH BUSINESS

Biotechnology sector has several advantages over the other sectors, as it is a nascent area of economic activity which is highly knowledge based. The following points attracts the attention of entrepreneurs:

·     The profitability is very high;

·     The range between product cost and selling price is 20-40 percent;

·     The capital requirements are fairly low in some areas as the processing facilities are more skill intensive;

·     The gestation period is very short;

·     The industry being in its infancy, there is scope for capturing a large market;

·     The export potential is very high; and Some of the areas are highly labor intensive.

Dr. P.K.B.Menon was formerly Adviser to the Department of Science and Technology, Government of India.

This Article is Courtesy JSS Academy of Technical Education, Noida.

Jobnet magazine issue 102

Posted under Business Tips

This post was written by admin on October 18, 2011

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The Joy Of Entrepreneurship

The Joy Of Entrepreneurship

This Article is Courtesy JSS Academy of Technical Education, Noida

Testing limits of possibilities is an incorrigible human instinct. Trying to extend those limits is what drives the people driven by passions, from formulae I racers to mountaineers to entrepreneurs.

So who is an entrepreneur? The Cambridge dictionary defines entrepreneur as someone who starts their own business, especially when it involves risks.

Having said that, we must differentiate between taking controlled risks and gambling. In gambling you loose all and sometimes win some. Yudhishtir, the lord of justs, in the Indian epic of Mahabhrata, certainly did not demonstrate an entrepreneurship spirit, when he lost all his wealth and wife in a gambling spree with uncle Shakuni. Shakuni was using a biased dice. Had Yudhishtir been an entrepreneur, he would have cut his losses early on in the gaming session. Then would have struck a partnership with uncle Shakuni and patented his dice design, then would have sold the gaming rights along with franchising to the Las Vegas casinos!

Therefore entrepreneurship is about, identifying an opportunity out of a threat and then moving ahead with a strategic intent to make money.Entrepreneurs are the first generation business entrants, with guts of steel and who are determined to make money out of the ideas, that they are passionate about.

To start your own business you need not have a ton of cash. Microsoft, HP, Ford Motors, Infosys, Biocon all started small and at times in a garage!No holds bar

Age is also no bar. Bill Gates started his company when he was a teenager and KFC founder Colonel Sanders started his enterprise in his sixty’s.

Qualification is also no bar. Dhirubhai Ambani was a high school graduate while Narayan Murthy has an engineering degree from IIT.

In fact, I can cite more college drop outs as successful entrepreneurs than who have fancy degrees. Michael Dell dropped out of University of Texas at Austin when he was 19 years old to start Dell, with a $1000 investment. Dell is now the largest computer hardware company. Bill Gates also dropped out of college to start Microsoft in his parent’s garage.

In the Indian context, I have already mentioned that Dhirubhai Ambani was high school pass out.

Lijjat Papad was started by seven semi literate poor women with a borrowed Rs. 80. It took four decades of entrepreneurship to clock a Rs. 281 crore turnover in financial year 2001-2002 compared to Rs. 6,196 in the first year of operation.

Why there are so many successful drop-outs who have made it big?

There are two dominant schools of thought on this issue. First one says that the opportunity cost of a college graduate to start a new venture, which has a success rate of 1 in 10, is higher than a dropped out colleague. That is so, because a graduate is more likely to get a job than a drop-out.

Another school of thought says that the drop outs are non conformists and they can therefore think differently. Albert Einstein was written off by his maths teachers at school and after passing out from Swiss National Polytechnic in Zürich, and his teachers there did not think highly of him.

The same school of thought suggest that the college graduates are conformists and therefore only suitable for the corporate rat race. And, even if you win the rat race, you still end up being a rat.

How to get out of the rat race?

Robert Kiyosaki, the author of Rich Dad, Poor Dad, defines a cash flow quadrant. I strongly recommend this book to escape the rat race. In a nutshell he says that it is not your employer’s duty to make you rich. You have to do it yourself. Your employer will give you enough to survive and a bit more to keep you running up the hamsters treadmill.

In order to get rich or at least to get the thrill of trying to get rich, start your own enterprise.

How much money is needed to start a venture?

His or her prime resources are human capital and not financial capital. In fact, entrepreneurship is about converting the human capital into financial capital. For example Lijjat Papad started with a Rs. 80 of funding. Do you have Rs. 80 in your pocket now? If not! Then you could always borrow, just like the seven enterprising founders of Lijjat did.

Next step:

So now that you know that you can garner the magic sum of rupees eighty, you need to know how to go about starting your own money making venture.

You can contact one of the Technology Entrepreneur’s Park promoted by Department of Science and Technology near you. Or you can contact TIE (The Indus Entrepreneurs) chapter near you, see http://www.tie.org.

I wish you luck and I am sure you will find it a thrilling experience.

The joy of entrepreneurship is walking the talk, on a tight rope with no strings attached.

Suggested Reading and References:

The Lijjat Papad story: http://www.indiatogether.org/2003/feb/eco-lijpapad.htm

The Rich Dad, Poor Dad. http://www.richdad.com/rich-dad-poor-dad-book.html

The Indus Entrepreneurs. Http://www.tie.org

STEP Noida : http://pib.nic.in/archieve/lreleng/lyr2001/ raug2001/29082001/r290820019.html

Swim with the Sharks Without Being Eaten Alive by Harvey Mackay (ASIN:0394577361)

High Stakes, No Prisoners by Charles Ferguson (ISBN: 0812931432 )

About the Author:

Ashish Banerjee, is CTO and founder of Osprey E-Commerce Ltd.,UK. He has also founded VServe Solutions Ltd. In UK.

Ashish Banerjee has more than 16 years of experience as a software developer. He has experience of designing and developing software for USA, UK and Germany. He has been a nominee for Dewang Mehta award for Innovation in IT for year 2002-2003. He has guided more than 12 masters of technology level projects with IETE (Institute of Electronics and Telecommunication Engineers). He has contributed a number of articles in trade magazines and Internet. He has co-authored a C# Web Services book (ISBN: 1861004397) published by Wrox in USA and UK. He has been recognised by Microsoft as Dot Net Community Star of India.

This Article is contributed by JSS Academy of Technical Education, Noida

Posted under Business Tips

This post was written by admin on October 5, 2011

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TECHNOLOGY BUSINESS INCUBATORS, Noida,India

JSS Academy of Technical Education, NOIDA promotes an IT Business Incubator with financial support from the Department of Science and Technology, Government of India.

TECHNOLOGY BUSINESS INCUBATORS

– a novel approach to business development

The globalisation process is moving up the R&D value chain and in this direction the present objective is to encourage higher value addition activities and preservation of natural resources through the development and application of high technologies such as biotechnology, new materials; computers, telecommunications and information techniques and systems, micro-electronics, etc. Creation of completely new industries requires the application of knowledge intensive innovative technologies. To apply innovative technologies, the results of original basic research need to be properly nurtured in a favourable environment. In India, a major effort has been made in the past to support basic research covering a wide range of fields. As a next step, the “incubation” stage should follow where potentials of new industries are studied. The next step should follow an “innovation stage”, which helps new industries to grow on a larger commercial scale. In this “Innovation process”, focus is given to specific high tech industries. In this direction, the “Technology Incubator” has a crucial role to play.

A Business Incubator may be defined as an organisation which offers a range of business development services and access to small space on flexible terms, to meet the need of new start-up companies. The package of services offered by a business incubator is designed to enhance the success and growth rates of the incubating companies. Business Incubators envisage a systematic approach to new enterprise development, which can be described as consisting of the following dimensions:

• Enterprise development;

• A business and technical consultancy network;

• Entrepreneurial synergy;

• Flexible affordable working space;

• Technical Infrastructure; and

• Shared office services

These six dimensions describe the purpose, benefit, design and management of business incubators. These dimensions work together to provide the unique defining character of a business incubation programme. In a Technology Business Incubator, the focus is on developing knowledge based companies in the emerging areas of technology.

The JSS Mahavidyapeetha through the JSS Academy of Technical Education, NOIDA promotes an IT Business Incubator with financial support from the Department of Science and Technology, Government of India. The Academy has been established in a sprawling campus of 28 acres in the institutional area of NOIDA. The proximity to the industrial area and the Software Technology Park (STPI) ensures healthy interaction with industries and access to high-class infrastructural facilities for the establishment of IT related companies.

MISSION

The mission of IT Business Incubator is to create an entrepreneurial culture among the students and faculty, and to promote technology-based start-up companies in the region to maximise their impact on economic development.

OBJECTIVES

1. To provide a managed workspace with low cost office facilities and business and professional services necessary for nurturing and supporting early stage growth of technologies and technology based enterprises.

2. To cover some of the risks involved in the early stages of incubation of technologies and enterprises particularly in the area of emerging technologies.

3. To provide various forms of business planning and managerial advice, finance and accounting, access to business networks, legal services and other value addition to the business.

4. To generate sustainable income for the incubator to plough back in supporting more & more incubates, there by net wealth creation for the country.

Contributed by- JSS Academy of Technical Education, NOIDA

Courtesy Jobnet magazine issue 102

Posted under Articles from Jobnet Magazine, Business Tips

This post was written by admin on August 2, 2011

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