The WOW Factor is the single determining factor in getting selected. It simply means that the person reading the CV discovers that your resume connects to what the company is looking for and says – Hey I found what I was looking for!
Your CV is your advertising platform. It goes to a person who is taking hiring decisions and if your CV is not impressive then you will lose out by not being called for an interview.
Your CV has to tell everyone why you are a good choice. Do not treat a CV as an email or a piece of paper that is a record of your career. No recruiter is interested in reading boring job descriptions that apply to everyone in a similar trade.
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