In all this whirlwind of changing times, the Indian Jobseeker has missed a few essentials in job hunting one of them being the fact that dust on the shoes is passé.
Legwork work has been replaced by mousework. The sheer pleasure of job –hunting on the computer, the luxury of communicating through emails and the joys of job hunting thru proxy, are the amenities of the times.
Communications in the job market has new inferences. Once upon a time the pressed shirt, body language and personality was about a physical impact that could give the edge over your competitor, but now the first step about competing is about keywords, net surfing, showcasing and e-postings.
What the Indian Jobseeker is failing to realize is that competition still remains the same but the battle strategies need change. It is now more about advertising rather than just broadcasting. It is about targeted reach rather than going everywhere on a hit campaign.
Unless you are as pretty as Preity Zinta in which case broadcasting will do too, as, it is only your agent that counts. (Excuse me; your stars no longer count because every, Indian – born has a special one in the sky!).
So how come it has become a strategy of emailing rather than a campaign of advertising your worth to placement consultants and companies.
Old fashioned? But then winning has always been about having something great to say about yourself. And then saying it where it needs to be heard.
ISSUE 170
Copyright © 2009, Jobnet magazine
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