Considering the job market conditions today, there is an urgent need for jobseekers to address the issue of improving their visibility.
Over the past decade mass -mailing resumes has become a way of life. As a marketing strategy it has low merit in showcasing any candidate. But as a concept it holds the promise of the ultimate shortcut in job hunting. Few can resist the seduction.
The vacancy volume has hit a new low. The squeeze on jobseekers has made the competition levels escalate. Not only has the pie become smaller, one does not get to sometimes even smell the piece.
The first line of attack to the problem is to stop job-hunting by proxy. We have to dig our hands into this messy business without the comfort of resume mass mailing. Today’s job market conditions calls for aggressive marketing. Like climbing on the rooftop and yelling – Here I am, as good as good can get.
Perhaps it is also time to throw that old mindset out of the window. The one about finding jobs, which says if you search hard enough, it will be found. Not only do we need to research the nuances specific to our industry but also identify the placement firms specializing in our field of work.
We may talk of global job shortages but that is no invitation to follow the herd.
ISSUE 169 Jobnet magazine
Copyright © 2009, Jobnet magazine
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