Interview Tips- Interview Strategy-Open Dialogue

No two interviews are the same, so you can’t plan exactly how the interview will go, but it is important to have a Interview Strategy. It is imperative that you face the interview as a selling meeting; meaning building personal chemistry and establishing an open dialogue for free information exchange.

Tells Nokia…… why  interview clear aapne na kia?

Anil Mahajan

Back to Mr. Disaster

Lemme continue with Mr. Disaster attending a mock interview session with me.

Now, I am sick of this man & shoot a question to him. “You left company XYZ in January 1984 & joined company ABC in October 1985. What were you doing all these months? The man, who was no longer slouching, starts tapping his foot more furiously. This is fidgeting. It is criminal to indulge in fidgeting like playing with your hair, clicking pen tops, tapping feet or unconsciously touching parts of the body. Nobody likes others indulging in fidgeting & rejection in the interview is guaranteed 100%.

I have been trying in vain to make eye contact with him for the last 25 minutes. You must build chemistry with the interviewer by looking the interviewer in the eye. You don’t want to stare, as this shows aggression. Occasionally, and nonchalantly, glance at the interviewer’s hand as he is speaking. By constantly looking around the room while you are talking, you convey a lack of confidence or discomfort with what is being discussed.

The bugger is nervously giving incoherent reply to my question on the gap in service again without eye contact. Check your CV for possible gaps! Make sure you know how you are going to explain time gaps on your CV. Write down and practice possible questions! Writing them down and practicing them with someone will make it easier to remember when you get to the interview.

Mr. Disaster is nervous? Neither being nervous nor being incoherent helps. Both these unwanted traits drive the final nail into the coffin. Take a deep breath and remember you’ve already passed the first test, generally a screening of your resume by either a placement consultant or HRD fellas or by both. You better know they’re interested or they wouldn’t be taking the time to interview you. Therefore, go into the interview knowing you’ve already got them on the hook. Be confident, yet not boastful.

I think space constraints signal me to sign off now.

No two interviews are the same, so you can’t plan exactly how the interview will go, but it is important to have a Interview Strategy. It is imperative that you face the interview as a selling meeting; meaning building personal chemistry and establishing an open dialogue for free information exchange.

Success is not necessarily what you say, but how you say it.

By Anil Mahajan, MBA PGDIT (IIFT)

He has made pioneering contributions in the field of Resume Writing and Resume Management.

Courtesy Jobnet Magazine issue 108

Republication or dissemination of the contents of this article are expressly prohibited without the written consent of the Author

Posted under Job Interviews

This post was written by admin on September 24, 2011

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HOW NOT TO E-MAIL YOUR RESUME

HOW NOT TO E-MAIL YOUR RESUME

Hardeep Sodhi

In a Survey we did on the effectiveness of sending UNSolicited Resume’s (Resume’s being sent without any specific requirement ) , about 70 % of the respondents rated this technique as PATHETIC in getting them any Results !

As an Executive Search Consultant on the RECEIVING end of these “ Unsolicited Resume’s” , here is my take on why they may not be working for you ..starting from the obvious reasons to some not so obvious ( as it seems ! ) to many of the Job Seekers.

a) ATTACHMENTS : If your Resume’ is being e-mailed as an attachment, chances that it will be downloaded / read may be substantially reduced. MOST Consultants / Employers prefer NO attachments ( or a “text” attachment ) to minimize Virus related issues as well as precious Internet/ PC resources. They are not interested in Photographs or Fancy Formatting, just the Content should be clear.

b) E-MAIL ADDRESS : You have sent your Resume’ to many places, mentioning an E-mail address. Is it still Correct and valid ?? Nowadays E-mail is practically the FIRST mode of contact, so if yours is not valid perhaps you are just missing out on some responses !!

c) LOCATION, LOCATION and LOCATION : While E-mail has made it easier for candidates to send their Resume’s all over the Globe, it has ALSO made it easier for Employers to source LOCAL talent first. This really depends upon your unique skill sets. For example, if you are a Secretary/Accountant working in Calcutta, sending in your Resume’ ( even if in response to a SPECIFIC vacancy ) to a Consultant / Employer in Delhi is simply not going to work out ! No employer will spend money on calling you from Calcutta for an interview when such skill sets are readily available around him !

This is hard but true.

If you are in such a situation you have to take some hard decisions. We know of people who relocate and stay with friends and finally take up an offer at a low salary just to get settled in a City with better career options / salaries for a person with their skill sets. However, you have to be very sure of your competencies since higher the salary budget larger is the Candidate Pool competing for the job.

d) NO URGENCY : A Hiring Decision is made ONLY when a need is CLEARLY established. There is a process for it and you simply can not side step it. If you are sending an Unsolicited Resume’ to a prospective Employer, one of the following could happen :

1) It will be discarded since there is no immediate need.

2) If a possible “ future” need which your Resume’ fills is clearly evident, it may be forwarded to the Hiring Authority for that particular Skill Sets for his/her opinion and comments,

3) Being in no hurry the Hiring Authority may pass ADVERSE comments on the Resume’ and send it back to the HR Department, OR

4) It may be sent back to the HR Department as “ Perhaps Acceptable” when they MAY store it for future reference.

5) If the HR Executive has some time on his/her hand, you may even be called for an interview to assess “ possible future fit “. Again, there being no immediate need, the possibility of getting adverse comments on your Resume’ is high.

Fact is, even if you get POSITIVE comments in this process, you are STILL going to be in competition with the fresh applications that will be called for when the need arises !

The worst scenario is # 3 above…many Organizations now keep track of the REJECTS as well and when the ACTUAL need does arise, your application ( even if resubmitted ) may be rejected since adverse comments on your Resume’ are already a matter of record !!

e) CONSULTANT’S FIELD OF FOCUS : Almost every Consultant who works professionally has expertise and domain knowledge by which he adds value to his Client’s Recruitment Process. Ignoring this will not help you. For example, if you are a Senior Level professional and send in your Resume’ to someone who specializes in Entrance Level Call Center kind of positions you risk just being ignored ( or – worse perhaps – being put up for the wrong positions ! ).

So, it is INVARIABLY better to check if the Consultant handles positions close to your skill sets before sending in your Resume’. Such details may be predominantly displayed on the Consultant’s Website, for example.

f) QUESTIONS AND DOUBTS ! : Sending an Unsolicited Resume’ to some Employers can have quite the reverse effect . Questions such as WHY this Candidate is so vigorously pursuing a Job Change..is he not performing well in his present job ? Is he applying to all and sundry and if so, is he worth spending time with ? Will he be a stable employee if/when recruited ? … are a natural consequence of such a submission.

g) TIME : The foundation for all of above is the fact that everyone of us has practically NO time to devote to an activity which has a VERY high probability of being fruitless. While Executive Search Consultants may still (and indeed many do ! ) spend time in glancing through and filing a Resume’ for possible future use , generally the HR Department of a good Company has many other things to take care of which demand its immediate attention. And they know that at the right time they can rely upon good Executive Search Consultants to present them with Candidates which are HIGHLY Relevant, Suitable AND interested in THEIR position at THAT moment in time !!

In fact the Resume’s being sent in by a professional Executive Search Consultant in good standing wth the Client are INVARIABLY read with much closer attention. There is a past track of proven competencies and performance of the Consultant to back up his submission. And if he doesn’t maintain the same competency levels he’ll not retain the Client for long !

We even have had many cases when the same candidate has applied direct as well as via ourselves. He was shortlisted for the interview via us !!

Bearing all the above factors in mind, the best strategy is to send in your Resume’ against SPECIFIC positions for which your profile fits very well. These positions can be found via Consultants and various Ads on Jobsites, Newspapers etc. and of course also via your own efforts. All of them will generally have well-defined application procedures which should be rigorously adhered to so that your Resume’ has the BEST chance of making to the next stage !

Hardeep Sodhi is a founder member of NAESCON

(National Association Of Executive Search Consultants)

Courtesy Jobnet Magazine issue 101

Republication or dissemination of the contents of this article are expressly prohibited without the written consent of the Author

Posted under Job Hunting Tips

This post was written by admin on July 19, 2011

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The workplace Lollipops in changing e-economies

The key reason for this workplace turbulence can be attributed to the introduction of powerful personal computers and internet technologies of the 21st century, which are changing the economic equation of employee skills.

The social and psychological implications of the workplace lollipops.

Contributed By WWW.HUMAN LINKS.COM

THE WORKFORCE FLUIDITY

It has now become a cliche to say that the prime resource of sustainable competitive advantage is not superior products, or technology, or any other physical assets, but recruiting and retaining talented employees for companies to be successful. To retain the top talent in the tight labor market, companies are adopting newer techniques and sometimes funnier practices too. Not to be left behind, employees are becoming more  funnier too. In the war for top talent, employees change jobs, as easily, as one sheds an old pair of shoes or clothes.

Employee commitment and loyalty has switched gears. Commitment and loyalty is no more towards the company but for oneself. Recruiters tell tales of entertaining quitters. Sending resignations with singing telegrams, or in a cake, or by writing I QUIT in the snow on the boss’ windshield. Perceptions about hiring have also been slowly changing. Earlier there used to be guidelines, which said if a person had more than five jobs in a career or more than three jobs in ten years, they were considered job hoppers. In fact, loyal workers may face a reverse stigma, say recruiters. In the fast changing world, potential recruiters sometimes view long-timers as having out-of-date skills.

To help the incorrigible quitters, a veritable industry has sprung up. One can read any number of self-help quitting books or you may even go to a website WWW.IQUIT.ORG. Coming to the bottom-line, why do people start looking for jobs so soon in the first place? The main culprits: bad management and bad bosses.

THE REASONS FOR THE WORKPLACE FLUIDITY

The key reason for this workplace turbulence can be attributed to the introduction of powerful personal computers and internet technologies of the 21st century, which are changing the economic equation of employee skills. Because information can be shared instantly and inexpensively among many people in many locations, individuals can manage themselves, coordinating their efforts through electronic links with other independent parties. Hence, many tasks of today can be carried out autonomously by independent individuals who are now being labeled as e-lancers. (One more sub-category to the word free-lancers). These e-lancers don’t have to go through conventional chain of command where tasks are assigned and controlled in a typical organization. Besides, technology is enabling e-lancers to join together into fluid and temporary networks to produce and sell goods and services. When the job is done – after a day, a month, a year – the network dissolves, and its members become independent agents again, circulating through the economy seeking the next assignment. Since today’s companies are becoming more knowledge driven, many individuals would want to quit the job and get into business themselves, either for controlling their own destiny or to find or explore the true meaning of self.

WORKPLACE LOLLIPOPS TO RETAIN THE TOP TALENT

Just imagine a place where you can pump iron in the gym, practice jump shot in the gleaming basketball court, or hang around the putting green, horseshoe pits, or beach volleyball court. Cooking up your own meal with the choice of your favorite fruits, along with an array of services thrown in – bank, store, dry cleaner, hairdresser and a person for pedicure and manicure. If this is not enough, one can also eat, nap, swim, pray, kickbox, drink beer, run your errands, start a romance, get your dental work done, sculpt nude models, well, the list drones on. This is not a biosphere, it is actually BMC Software in Houston. (No. 56 on Fortune’s Best Companies to work for list.)

Such fancy workplace amenities are becoming common in cutting edge technology and software companies, where employers are expecting employees to bring the whole self – mind, body, and spirit – to work each day. These companies are taking the best aspects of home and incorporating them into work, raising some fundamental questions: Do the new amenities really ease overwork? Or do they just make it easier to overwork? These amenities are blurring the line between work and life and there are people working 24 hours a day giving this nagging doubt that whether the amenities are just a ruse of the employers, so that the employees never have to go home.

Look into any aspects of private life, it is being subsumed into the workplace. Take domestic chores: 46 of the 100 Best Companies offer take-home meals to liberate people having to cook dinner. 26 of the 100 offer personal concierge services, allowing employees to outsource the time-consuming details of buying flowers, birthday presents, planning bar mitzvahs and organizing even an engagement dinner. The amenities include almost everything under the sun: Clubs for chess, genealogy, gardening, karate, scuba diving, breast cancer support group, a single parents’ group and almost anything one can think of.

All these trends seem have found their apotheosis in NetPark, a project to convert shopping malls into New Age office parks in Tampa Bay and another in Hampton, Va. After the completion of these ‘electronic villages’, employees of tenant companies will be able to drop their children at the day-care center, their parents at the elder-care center, and perhaps even their pets at on-site kennel. Once the employees are at the desk, computer screen video will let them keep an eye on the family. Workplace amenities have virtually covered everything except a place for burial or cremation.

THE SOCIAL AND PSYCHOLOGICAL IMPLICATIONS OF THE LOLLIPOPS

The company town with all these amenities is raising some serious questions. Sociologists worry that these trend could leave public life increasingly barren, widening the gap between haves and have-nots and denuding the real community outside the corporate realm. Couple of years back Fortune identified three traits that make a great place to work: a sense of purpose, inspiring leadership and knockout facilities. Now it has assumed cultist definition: devotion, charismatic leadership, and separation from community.

A US psychologist reports of clients appearing in her office, who talked about their companies in the first-person plural; their obsession over small traumas experienced at work; and their distress seemed out of proportion to the setbacks they had suffered at the workplace. One of the client’s – a mother of three children – said, “ My whole life revolved around this company, I was there all day, all night. I literally embraced my job like my family.” The involvement with the company was so complete, that she did not mind when the company’s pager woke her at 3 a.m. Or even when she brought her kids to work evenings and weekends because, she explains, “day-care centers are not open all those hours.” It is typical when the employees don’t receive appreciation in personal life and receive it at the work-place, they feel appreciated and feel that they are somebody at the workplace. Then something happened, a round layoffs in her office increased her workload, to such an extent, that she feared she would have a heart attack. Then she asked her work to scaled back, which never materialized. She felt betrayed and took extended sick leave. Since then, she has dumped all company trinkets and other paraphernalia into the dustbin, and is struggling to cut the emotional ‘umbilical cord’ with the company. She says, “Now I see it clearly, all that family stuff was fake. They were just using me to get that bottom line.” Although this case is an extreme, one point can’t be missed. When anybody invests in one arena of life(read work) to the exclusion of others(read home and social life), there’s bound be a downside. Just imagine the social consequences, if there is an economic downturn, compelling companies to lay-off employees involuntarily.

Maintaining the balance between work and family has more or less become an idealism that is being taught more rather than being practiced. People would not want spend time at home, because work has become all sparkly and glittery, and home seems kind of empty and colourless. Some writers lay the blame for this malaise on our consumerist society, which presumably makes us want to work more so that we can buy more stuff, and of greedy corporations, who find it cheaper to hire fewer employees and drive them harder.

Dual career couple, electronic networks which drive the 24-hour global economy have also had their share in increasing the working hours particularly for highly educated professionals. While working hours for unskilled workers have actually been falling slightly, even after taking into consideration their multi-skills, it has been increasing for highly educated professionals. The working class now has more leisure, and the leisure class has more work. Many studies vouch this factor in US and this phenomenon is no different for India particularly for IT industry. For example, a Families and Work Institute Survey shows that the average work week has increased from 43.6 hours in 1977 to 47.1 hours in 1997. And according to ILO statistics Americans are now outworking even the notoriously work-addicted Japanese, 1966 hours per year to 1889.

THE CONCLUSION – OR IS IT THE BEGINNING?

It is too early to make sense of these changes, and companies are slower in responding or coping with these changes. Large companies are now decentralizing their structures and replacing it with market based structures. The key role for managers or individuals are now being increasingly redefined, in which they play their parts in shaping or enhancing their work across functions that neither they nor anyone else controls.

While telecommunications and internet technologies are advancing day-by-day, our imagination has not. We have been unable to conceive this e-economy in its entirety, and besides, what we know of about doing business, no longer applies today. The need now, is to change our biases and mind-sets and to recognize that e-economy would have profound implications for business and society. An e-economy might well lead to a flowering of individual wealth, freedom, and creativity. This is already becoming apparent. Twenty five years ago, one in five U.S. workers was employed by a Fortune 500 company. Today the ratio has dropped to less than one in ten. The largest employer in U.S. is not General Motors or UPS. It’s the temporary employment agency Manpower Incorporated, which in 1997 employed 2 million people. Businesses and industries in future, might become much more flexible and efficient, and people might find themselves with much more time for leisure, for education, and for other pursuits.

Finally, George Bernard Shaw once observed, “That all progress depends on the unreasonable man. His argument was that the reasonable man adapts himself to the world while the unreasonable persists in trying to adapt the world to himself, therefore for any change of consequence we must look to the unreasonable man, or, I must add, to the unreasonable woman.”

Source humanlinks.com

Courtesy Jobnet magazine, issue 99

Republication or dissemination of the contents of this article are expressly prohibited without the written consent of the Author

Posted under Management Resources/ HR

This post was written by admin on July 7, 2011

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Strategic Human Resource Management

Strategic Human Resource Management

Strategic HR managers need a change in their mindset from seeing themselves as relationship managers to resource managers knowing how to utilize the full potential of their human resources.

Siddharth Chaturvedi

In today’s intensely competitive and global marketplace, maintaining a competitive advantage by becoming a low cost leader or a differentiator puts a heavy premium on having a highly committed or competent workforce. Competitive advantage lies not just in differentiating a product or service or in becoming the low cost leader but in also being able to tap the company’s special skills or core competencies and rapidly respond to customer’s needs and competitor’s moves. In other words competitive advantage lies in management’s ability to consolidate corporate-wide technologies and production skills into competencies that empower individual businesses to adapt quickly to changing opportunities.

In a growing number of organizations human resources are now viewed as a source of competitive advantage. There is greater recognition that distinctive competencies are obtained through highly developed employee skills, distinctive organizational cultures, management processes and systems. This is in contrast to the traditional emphasis on transferable resources such as equipment. Increasingly it is being recognized that competitive advantage can be obtained with a high quality workforce that enables organizations to compete on the basis of market responsiveness, product and service quality, differentiated products and technological innovation.

Strategic human resource management has been defined as ‘ the linking of human resources with strategic goals and objectives in order to improve business performance and develop organizational culture that foster innovation and flexibility ‘. Strategic HR means accepting the HR function as a strategic partner in the formulation of the company’s strategies as well as in the implementation of those strategies through HR activities such as recruiting, selecting, training and rewarding personnel. Whereas strategic HR recognizes HR’s partnership role in the strategizing process, the term HR Strategies refers to specific HR courses of action the company plans to pursue to achieve it’s aims.

HR management can play a role in environmental scanning i.e. identifying and analyzing external opportunities and threats that may be crucial to the company’s success. Similarly HR management is in a unique position to supply competitive intelligence that may be useful in the strategic planning process. HR also participates in the strategy formulation process by supplying information regarding the company’s internal strengths and weaknesses. The strengths and weaknesses of a company’s human resources can have a determining effect on the viability of the firm’s strategic options.

By design the perspective demands that HR managers become strategic partners in business operations playing prospective roles rather than being passive administrators reacting to the requirements of other business functions. Strategic HR managers need a change in their mindset from seeing themselves as relationship managers to resource managers knowing how to utilize the full potential of their human resources.

The new breed of HR managers need to understand and know how to measure the monetary impact of their actions, so as to be able to demonstrate the value added contributions of their functions. HR professionals become strategic partners when they participate in the process of defining business strategy, when they ask questions that move strategy to action and when they design HR practices that align with the business strategy. By fulfilling this role, HR professionals increase the capacity of a business to execute its strategies.

The primary actions of the strategic human resource manager translate business strategies into HR priorities. In any business setting, whether corporate, functional, business unit or product line a strategy exists either explicitly in the formal process or document or implicitly through a shared agenda on priorities. As strategic partners, HR professionals should be to identify the HR practices that make the strategy happen. The process of identifying these HR priorities is called organizational diagnosis, a process through which an organization is audited to determine its strengths and weaknesses.

Translating business strategies into HR practices helps a business in three ways. First, the business can adapt to change because the time from the conception to the execution of a strategy is shortened. Second, the business can better meet customer demands because its customer service strategies have been translated into specific policies and practices. Third, the business can achieve financial performance through its more effective execution of strategy.

In brief, a strategic perspective of HRM that requires simultaneous consideration of both external (business strategy) and internal (consistency) requirement leads to superior performance of the firm. This performance advantage is achieved by:

- Marshalling resources that support the business strategy and implementing the chosen strategy, efficiently and effectively.

- Utilizing the full potential of the human resources to the firm’s advantage.

- Leveraging other resources such as physical assets and capital to complement and augment the human resources based advantage.

Courtesy humanlinks.com

Source 2011 Jobnet magazine, issue 94

Republication or dissemination of the contents of this article are expressly prohibited without the written consent of the Author

Posted under Management Resources/ HR

This post was written by admin on July 2, 2011

Tags: , , , ,

Strategic Human Resource Management

As strategic partners, HR professionals should be to identify the HR practices that make the strategy happen.

by Siddharth Chaturvedi

In today’s intensely competitive and global marketplace, maintaining a competitive advantage by becoming a low cost leader or a differentiator puts a heavy premium on having a highly committed or competent workforce. Competitive advantage lies not just in differentiating a product or service or in becoming the low cost leader but in also being able to tap the company’s special skills or core competencies and rapidly respond to customer’s needs and competitor’s moves. In other words competitive advantage lies in management’s ability to consolidate corporate-wide technologies and production skills into competencies that empower individual businesses to adapt quickly to changing opportunities.

In a growing number of organizations human resources are now viewed as a source of competitive advantage. There is greater recognition that distinctive competencies are obtained through highly developed employee skills, distinctive organizational cultures, management processes and systems. This is in contrast to the traditional emphasis on transferable resources such as equipment. Increasingly it is being recognized that competitive advantage can be obtained with a high quality workforce that enables organizations to compete on the basis of market responsiveness, product and service quality, differentiated products and technological innovation.

Strategic human resource management has been defined as ‘ the linking of human resources with strategic goals and objectives in order to improve business performance and develop organizational culture that foster innovation and flexibility ‘. Strategic HR means accepting the HR function as a strategic partner in the formulation of the company’s strategies as well as in the implementation of those strategies through HR activities such as recruiting, selecting, training and rewarding personnel. Whereas strategic HR recognizes HR’s partnership role in the strategizing process, the term HR Strategies refers to specific HR courses of action the company plans to pursue to achieve it’s aims.

HR management can play a role in environmental scanning i.e. identifying and analyzing external opportunities and threats that may be crucial to the company’s success. Similarly HR management is in a unique position to supply competitive intelligence that may be useful in the strategic planning process. HR also participates in the strategy formulation process by supplying information regarding the company’s internal strengths and weaknesses. The strengths and weaknesses of a company’s human resources can have a determining effect on the viability of the firm’s strategic options.

By design the perspective demands that HR managers become strategic partners in business operations playing prospective roles rather than being passive administrators reacting to the requirements of other business functions. Strategic HR managers need a change in their mindset from seeing themselves as relationship managers to resource managers knowing how to utilize the full potential of their human resources.

The new breed of HR managers need to understand and know how to measure the monetary impact of their actions, so as to be able to demonstrate the value added contributions of their functions. HR professionals become strategic partners when they participate in the process of defining business strategy, when they ask questions that move strategy to action and when they design HR practices that align with the business strategy. By fulfilling this role, HR professionals increase the capacity of a business to execute its strategies.

The primary actions of the strategic human resource manager translate business strategies into HR priorities. In any business setting, whether corporate, functional, business unit or product line a strategy exists either explicitly in the formal process or document or implicitly through a shared agenda on priorities. As strategic partners, HR professionals should be to identify the HR practices that make the strategy happen. The process of identifying these HR priorities is called organizational diagnosis, a process through which an organization is audited to determine its strengths and weaknesses.

Translating business strategies into HR practices helps a business in three ways. First, the business can adapt to change because the time from the conception to the execution of a strategy is shortened. Second, the business can better meet customer demands because its customer service strategies have been translated into specific policies and practices. Third, the business can achieve financial performance through its more effective execution of strategy.

In brief, a strategic perspective of HRM that requires simultaneous consideration of both external (business strategy) and internal (consistency) requirement leads to superior performance of the firm. This performance advantage is achieved by –

- Marshalling resources that support the business strategy and implementing the chosen strategy, efficiently and effectively.

- Utilizing the full potential of the human resources to the firm’s advantage.

- Leveraging other resources such as physical assets and capital to complement and augment the human resources based advantage.

Contributed by Human links

Courtesy : Jobnet magazine, issue 92

Republication or dissemination of the contents of this article is expressly prohibited without the written consent of the Author.


Posted under Management Resources/ HR

This post was written by admin on June 13, 2011

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B.P.O – Business Process Outsourcing- HR Perspective

B.P.O. – Business Process Outsourcing - The New Mantra….. Moving up the value chain

by Viren Sarna, Principal Consultant – Techplexus Consulting

B.P.O. (Business Process Outsourcing) – what’s the opportunity and how it’s different?

The Nasscom-Mckinsey report says…. There will be $17 Billion market opportunity for India in IT enabled services by 2008.

The major chunk of business in IT enabled service industry will come from the top level of the B.P.O ladder rather than plain vanilla call centers.

As corporations worldwide realized, in the new economy, “Focus on to their core competencies” would differentiate them from their competitors, increase customer satisfaction and retention and thus increase their bottom-line. So started the concept of B.P.O (Business Process Outsourcing) — in plain terms — outsource the functions of a corporation that adds less value to specialist outsourcing firms and focus on “core competencies” like new product initiatives and Marketing activities.

Outsourcing has big advantages- specialist outsourcing service providers would do the job more efficiently and at a cost considerably less than in-house departments.

Due to technology advancements in communication, it has been possible for the companies worldwide to outsource the functions outside the country and leverage on cost and quality from other countries. India, which has already proved itself in software services domain, comes as a natural choice for US and European markets to outsource due to less expensive and highly qualified English-speaking people.

B.P.O is different from the software services domain, and B.P.O is opening tremendous opportunities in different functions from HR, Accounting, Transaction processing to Insurance claim verification. Opportunities exist for plain graduates as well as experienced professionals in the above said fields to make it as a career and move up the ladder in the outsourcing service provider companies. And we are talking of companies like GE Capital, Daksh, Spectramind, ExL Service, iEnergizer, Customerasset, e-funds, ATS Services etc.

General perception about call centers

Previously, general perception about call center/contact center is to make and receive calls or provide support but there is a lot more as we move up the value chain from plain call center to handling the business processes which involves the business decision activities impacting the bottomline of any company.

BPO, as the industry predicts is going to be the big market opportunity for India as there is talent available in different domains like HR, Accounting, support services with definitely the cost advantage and better quality.

Moving up the value chain – from call centers to specialized services

The term “call centre” is a misnomer. It can better be termed as Contact Centre, or Technical Support Centre. These centres are controlled by Technology, and call centre culture is developed to meet the demands and expectations of customers. Call center concept has started on the promise of cost savings and better customer satisfaction.

Graduating to BPO space…

Handling the calls is a very basic level of B.P.O and is at lowest level of BPO pyramid. As we move up the value chain, these centers handle more complex tasks, from payroll processing, insurance underwriting, transaction processing, account receivables to the research levels in different industries.

As they start handling the complex jobs of customers, the role of the outsourcing service providers also becomes crucial as they are handling sensitive data and carrying the brand of their customers. Some of the challenges faced by the service providers are

- Finding people.

- Keeping and developing people.

- Motivating people.

- Environment.

- Security.

- Migration of processes from customers.

- Performance and measurement.

Indian outsourcing service providers are working on their own objectives, domains and strategies to leverage the opportunities in the B.P.O space.

The HR perspective

Being a services organization and directly linked to customer’s customer, hiring and retaining right people are a major area of concern in the BPO outfits. Attrition rate is also high in this industry.

Today people issues dominate this industry — Finding, Training, retaining and motivating people. So, there is a requirement for synchronization between recruitment & selection process and the skill requirement & core cultural values of an organization. Skills’ set matching the job’s profile is one of the biggest factors for retaining people. Selection process should reinforce the culture of an organization.

Selection process -

Companies should hire HR consultants who should understand their Business models, verticals or domains the company is operating in and bridge the gap between the right people and the requirement.

Training and Motivating people -

Key elements for Motivating people-

- Environment for skill development and enhancement.

- Open and honest communication.

- Setting up achievable objectives.

- Identification and recognition of efforts and results.

- Recognition of Team Dynamics.

- Involvement in the success stories of an organization.

Technology and cost reduction is going to drive the B.P.O space. This may result to substitution of human operators with technology but that is going to happen in a different manner. Logically, the lower end of the value chain, viz commodity transactions would be shifted to IVR’s etc. but the complex jobs would be handled by human operators and thus will drive the B.P.O space. So we need to leverage the opportunities thrown up by B.P.O.s.

Courtesy : Jobnet magazine, issue 85

Republication or dissemination of the contents of this article is expressly prohibited without the written consent of the Author.

Posted under Management Resources/ HR

This post was written by admin on June 1, 2011

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