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Considering the job market conditions today, there is an urgent need for jobseekers to address the issue of improving their visibility.

Over the past decade mass -mailing resumes has become a way of life. As a marketing strategy it has low merit in showcasing any candidate. But as a concept it holds the promise of the ultimate shortcut in job hunting. Few can resist the seduction.

The vacancy volume has hit a new low. The squeeze on jobseekers has made the competition levels escalate. Not only has the pie become smaller, one does not get to sometimes even smell the piece.

The first line of attack to the problem is to stop job-hunting by proxy. We have to dig our hands into this messy business without the comfort of resume mass mailing. Today’s job market conditions calls for aggressive marketing. Like climbing on the rooftop and yelling – Here I am, as good as good can get.

Perhaps it is also time to throw that old mindset out of the window. The one about finding jobs, which says if you search hard enough, it will be found. Not only do we need to research the nuances specific to our industry but also identify the placement firms specializing in our field of work.

We may talk of global job shortages but that is no invitation to follow the herd.

ISSUE 169 Jobnet magazine

Copyright © 2009, Jobnet magazine
Republication or dissemination of the contents of this article are expressly prohibited without the written consent of the publishers of Jobnet magazine 

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Posted under Articles by Lima Sehgal

The job market and the Indian professional

Unfortunately, no one can hand us the blueprint of our future. And the Indian professional is aware of that.
We have just come out of a phase that has squeezed our guts. The job market has never been more unkind. It has also watered the growth of a tendency to encash on the jobseeker’s insecurities.
All that baloney of literature on websites and in the print media — How not to Make a Resume; How to Compete; Where to Network; How to journey through Job Websites; How to pick the right Headhunter, etc. etc.
The good news is that all of it has been dumped in the garbage bin. The jobseeking professional has become streetsmart. He can actually read the small print. For example, the difference between “How to get through an interview” and “How to get to an interview”.
Marketing oneself in such a competitive environment requires a unique entrepreneurship. Basically, the Indian professional has always been strong in networking but low on expansive self advertising techniques. But the new flowering shows that he is quick to react to the need of the times.
And the time for amateurishness is gone.

Copyright © 2009, Jobnet magazine
Republication or dissemination of the contents of this article are expressly prohibited without the written consent of the publishers of Jobnet magazine.

Posted under Articles by Lima Sehgal